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Straight answers for teams that need more booked meetings
Practical guides on outbound, SDR hiring, qualification and calling rules, written by people who make the calls.
Guides and articles
BANT qualification that books meetings that close, not meetings that ghost
A practical BANT qualification guide: 24 natural questions, a book/nurture/disqualify rubric, a sample call, and BANT vs MEDDIC, CHAMP and ANUM.
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In-house vs. outsourced SDR: the real year-one cost of hiring a rep
An SDR with an $80,000 on-target salary costs a lot more than $80,000 in year one. Here is the full math from Bridge Group, BLS and SHRM data, and an honest look at when hiring in-house is still the right call.
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B2B cold calling rules in Florida, Texas and California: a plain-English guide
Calling businesses is far less regulated than calling consumers, but it is not a free-for-all. Here is what the federal rules and Florida, Texas and California law mean for a B2B outbound team.
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New guides go up as we finish them. Want one sooner? Ask on a strategy call.
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- 01We look at your offer, deal size and ideal buyer.
- 02We tell you which channel and package fits, and what volume to expect.
- 03You get a written quote. No pressure.