We call, email and message the owners and marketing leaders who buy retainers, qualify them on budget and timing, and put the meeting on your calendar. You keep doing the work that keeps clients.
We get great results for clients, but nobody is out there prospecting.
Your strategists and account managers are billable. Every hour they spend on outreach is an hour off a client account, so outreach is the first thing to slip when a deadline lands.
Referrals carried us for years. Then two clients left in one quarter.
Referral flow follows your clients' moods and budgets, not your growth plan. When a retainer ends, there is no pipeline behind it to replace the revenue.
Prospects tell us they already have an agency. End of call.
Most good-fit buyers already pay someone. The opening is not on day one, it is when their current agency misses a target or their contract term ends, and that takes repeat touches to catch.
Half our discovery calls have no real budget behind them.
Without qualification, the meetings you do get are often people shopping for cheap help. You lose an afternoon preparing a pitch for someone who could never sign your minimum retainer.
RSW/US 2025 agency survey. Most of the same firms say their growth engine is not strong enough.
BLS, Sales Representatives of Services, May 2024.
The Bridge Group, 2025 SDR Metrics Report. Then the average SDR stays 1.9 years.
If one retainer pays for months of outbound, a quiet pipeline is the expensive option.
We work as your new business desk. You set the ideal client, minimum retainer and the services you want to sell. We do the calling, writing and booking.
We study your top three retainers and build lookalike lists by industry, size, location and ad activity. Apollo.io, LinkedIn and public signals like job posts feed the list.
We call founders at smaller companies and CMOs or marketing directors at larger ones, in their business hours. Every call ends with a next step or a logged reason why not.
Short notes that reference something real: a new location, a hiring post, a site relaunch. No case study dumps in the first touch.
We confirm monthly budget against your minimum, who signs, the problem they want fixed and when their current agency term ends. You only meet people who can say yes.
HubSpot, GoHighLevel or whatever you run. Every dial, reply and booked meeting is in the record, with notes you can read in two minutes before the call.
Every meeting we book has passed all four checks. Here is what each one means for your buyers.
A monthly retainer the prospect can sustain for at least six months, kept separate from their ad spend, that clears your minimum.
The owner at smaller firms, the CMO or marketing director at larger ones, and whoever else signs the agency agreement.
One specific marketing problem in their words, such as rising cost per lead, falling organic traffic or a site that does not convert.
When they want to start and when the current agency's contract term or notice period ends.
Agency buyers come in two shapes. At a company under about 50 staff, the owner or general manager decides on marketing spend and usually picks up their own phone or reads their own LinkedIn. At larger firms, the decision sits with a CMO, VP of marketing or marketing director, and a coordinator or executive assistant guards the calendar.
We do not open with your services list. We open with the prospect's situation. For a multi-location dental group that just opened a new office, the angle is new-patient demand for that office. For a B2B company hiring its first in-house marketer, the angle is what that hire will cost compared with a team that is already built.
What we say depends on the trigger, but the shape stays the same: who we are, why this business, one question that gets them talking. Common objections and how we handle them:
A meeting on your calendar is only useful if the person can buy what you sell, at your price, soon. Before we book, we confirm four things and write them into the CRM note.
You also get context: their current agency if they name it, the channels they run, the trigger we called on, and any objection they raised. A typical note reads like this: "Owner, 3 locations in Tampa, spends on Google Ads with a freelancer, unhappy with lead quality, contract is month to month, wants a plan before Q1, budget in your range. Wants to see local service ads examples."
Meetings that miss two of the four criteria do not get booked. They go into a nurture sequence with a follow-up date, so the lead is still there when their budget or contract changes.
Here is the kind of sequence we would test for an agency that sells paid search and SEO to home services companies. We write and test your version during setup.
Touch 1, call (Tuesday, 10:15 a.m. their time): "Hi Mark, this is Sylvia calling for Brightline Digital. I saw you just added a second shop in Plano. I'll be quick: when you open a location, do you push it with Google Ads, or wait for word of mouth to kick in?" Then we listen. If he is busy, we ask for a better time and book it.
Touch 2, email (same afternoon): Subject: Plano location. "Mark, tried you this morning. We help HVAC and plumbing owners fill new service areas with Local Services Ads and search. Worth 15 minutes Thursday to see what your Plano zip codes cost per lead right now?"
Touch 3, LinkedIn (two days later): A connection request with no pitch, then one line after he accepts: "Saw the new shop. If you ever want a second opinion on your ad spend there, happy to set it up."
Brightline is a made-up name for this example. The point is the structure: one real trigger, one question, one clear ask. We track which opener gets conversations and change the losers each week.
Referrals come from happy clients, and happy clients refer when they think of it, not when you need it. Outbound gives you a second source you control: you decide the industry, the city and the volume.
Florida's Digital Bill of Rights took effect July 1, 2024, but its core duties reach only companies with more than $1 billion in global revenue, so most Florida SMB clients your agency serves are outside it.
Florida →TX · Central timeThe Texas Data Privacy and Security Act took effect July 1, 2024 and has no revenue threshold. It exempts SBA-defined small businesses, but even they need consent before selling sensitive data, which matters for agencies running data-driven ads.
Texas →CA · Pacific timeCalifornia's CCPA applies to businesses above $26,625,000 in annual gross revenue (2025 adjusted threshold), among other tests, so mid-market California clients ask agencies hard questions about tracking and data.
California →About two to three weeks from first call to first dials. The full process →
01We learn your offer, your best customers and what a good meeting looks like for you.
02We build your ideal customer profile, pull and verify target lists, and write call and email scripts for your market.
03Calls, emails and LinkedIn go live in your prospects’ business hours, under one partner’s watch.
04Every week you see calls made, conversations held and meetings booked, straight from the CRM.
Before Trifecta, Cynthia and Safiya ran B2B prospecting for a creative agency in GoHighLevel, qualifying business owners and booking demos, which is the same desk we would run for your agency.
At a creative agency that sold software solutions to businesses, Cynthia and Safiya prospected by phone, email and LinkedIn, qualified business owners on need and fit, and booked product demos. Every lead, follow-up and stage change lived in GoHighLevel, and pipeline reports went to the sales team.
Led by Cynthia Akubue →
Trifecta is a new agency. These are the partners’ own past roles, shared with their permission and without naming the employer. See the full track record.
Growth SDR fits most agencies: one dedicated SDR on calls, email and LinkedIn, building a pipeline that does not stop when your team gets busy with clients.
For owners who need booked meetings now
For teams ready for steady outbound
For companies building a sales function
We introduce ourselves as calling on behalf of your agency, using your name and positioning. We do not pretend to be your strategists. When a technical question comes up, we book the meeting so your team can answer it properly.
We do not try to sell the retainer on the phone. Our job is to find a real problem and a fit, then book the call where your team sells. During setup we learn your offers, your case studies and the questions buyers ask.
Referrals are great and you should keep them. Outbound adds a source you can turn up or down. When a big client leaves, you are not starting from zero.
Yes. Our partners have run pipelines in GoHighLevel, including workflows, SMS and email sequences and calendar routing. We also work in HubSpot, Salesforce and Zoho.
Whatever niche you serve best. Home services, dental, legal, SaaS, ecommerce and franchise brands are common agency niches. We build the list around the clients you already win.
Every meeting is BANT qualified. We confirm a retainer budget that clears your minimum, who signs, a specific need and a timeline before it goes on your calendar.
Our three partners are in Nigeria and work US business hours, so calls happen when your prospects are at their desks. That setup also costs less than hiring an in-house SDR in the US.
Book a strategy call. We will look at your best clients, your minimum retainer and the niche you want more of, and tell you how we would build your outbound.
