We call your target accounts during their business hours, get past the front desk and talk to the person who decides. Every dial is logged so you see exactly what happened.
Our numbers show up as Spam Likely, so nobody picks up.
Carriers label and block calls based on caller ID authentication and call patterns. Blasting from one number, or from poorly set up lines, gets flagged fast. Caller ID setup is part of the job, not an afterthought.
I don't want someone with a script that sounds like a robot.
Prospects hang up on read-aloud scripts in seconds. A good caller uses a script as a map, listens, and talks like a peer who knows the industry.
Are we even allowed to cold call businesses like this?
Business-to-business calls are treated differently from calls to consumers, but rules on calling hours, prerecorded messages and do-not-call requests still matter. Getting it wrong can be expensive.
The receptionist never puts us through to the owner.
The front desk is paid to screen calls. Callers who sound like vendors or try tricks get blocked for good. Getting through takes honesty, timing and persistence.
Top-quartile reps need about 8. Gong analysis of 300M+ cold calls.
Top-quartile reps book 16.7% of connected calls. Gong analysis of 300M+ cold calls.
Before tools, dialer and management time. The Bridge Group, 2025.
The gap between an average caller and a good one is the gap between a channel that pays and one you give up on.
We set up the lines, build the list, write the opener and make the calls. You get conversations, meetings and notes in your CRM.
We work in your dialer or set one up, such as Aircall, RingCentral, Dialpad or Mojo. Numbers are registered with your business name where the carrier supports it and rotated before they get tired.
Our team works US hours from Nigeria, so calls go out when Miami, Dallas and Los Angeles offices are open. We focus on the hours when owners answer.
We write two or three openers and test them against each other. We keep what earns a second sentence and drop what gets a hang-up.
We ask for help, use names, and collect direct lines and best times. No fake familiarity, no tricks.
Dial, outcome, notes and next step are logged in HubSpot, Salesforce, GoHighLevel or Zoho. Your weekly report comes straight from that data.
A good cold call is short and honest. Here is the structure we train and test:
When the answer is no, we ask one more question: "Is it a no for now, or a no because you are happy with what you have?" That one question turns many dead ends into follow-up dates.
On voicemail, we keep it brief and pair it with an email. Gong's data suggests voicemails can lower future connect rates while lifting email replies, so we test leaving them versus skipping them for each campaign.
We are not your lawyers, and you should check your own situation. These are the rules our calling programs are built around:
Every Monday you get a report pulled from your CRM and dialer. No screenshots, no vanity numbers. It includes:
If the connect rate drops, we check the list and the caller ID first. If connects are fine but meetings are low, we fix the opener and the offer. The report tells us where to look.
We also show the trend. One slow week can be a holiday or a storm in Houston. Three slow weeks in a row is a signal, and we will tell you what we think is causing it before you have to ask. Every number in the report links back to records in your CRM, so you can click through and check any call yourself.
About two to three weeks from first call to first dials. The full process →
01We learn your offer, your best customers and what a good meeting looks like for you.
02We build your ideal customer profile, pull and verify target lists, and write call and email scripts for your market.
03Calls, emails and LinkedIn go live in your prospects’ business hours, under one partner’s watch.
04Every week you see calls made, conversations held and meetings booked, straight from the CRM.
Before Trifecta, Sylvia made high-volume calls to US business owners for a services firm, got past gatekeepers and hit daily and weekly booking targets.
Sylvia worked the phones for a US services firm, calling business owners and decision makers directly. The job was to get past the front desk, introduce the service, qualify interest and book the appointment for the sales team, while logging every outcome and follow-up. She consistently hit daily and weekly booking targets.
Led by Sylvia Owunnachika →
Trifecta is a new agency. These are the partners’ own past roles, shared with their permission and without naming the employer. See the full track record.
If the phone is your main channel, Pipeline Starter covers appointment setting by cold calling with BANT-qualified meetings; choose Growth SDR when you want calls backed by email and LinkedIn.
For owners who need booked meetings now
For teams ready for steady outbound
For companies building a sales function
Our partners have called US business owners for years and speak clear, professional English. We are open about where we are based. Prospects care about whether the caller is respectful, brief and knows their business, and that is what we coach for.
A US number tied to your business or ours, set up with your dialer provider. We never spoof numbers. Where carriers support it, we register the business name so calls are less likely to show as spam.
Calling businesses about business services is generally allowed in the US, and most B2B calls are exempt from the FTC Telemarketing Sales Rule. We still keep to an 8 a.m. to 8 p.m. local window, honor every do-not-call request and never use prerecorded messages on cell phones without consent. Check your own industry rules with your lawyer.
Yours if you have one. The team has worked in Aircall, RingCentral, Dialpad and Mojo Dialer, with calls logged to HubSpot, Salesforce or GoHighLevel. If you don't have one, we help you pick and set one up.
It depends on your list and how many attempts each contact needs. We agree on daily activity targets at launch and report them weekly, so you always see the volume behind the meetings.
We test it. Some markets respond to a short voicemail paired with an email. Others don't. We look at the data for your campaign and choose.
Yes, if your dialer records calls. We disclose recording on the call where state law requires it and share the best and worst calls of the week in our review.
We find out fast. Wrong numbers and departed contacts are tracked in the report. We can build or clean the list for you as part of the setup.
Book a strategy call. We'll review who you want to reach and show you the opener, list and calling plan we'd start with.
