We make the calls, handle the gatekeepers and book decision makers straight onto your calendar. You show up and sell.
I close most of my meetings. I just don't have enough of them.
Strong closers often have weak pipelines because selling and prospecting compete for the same hours. Client work wins every time, so new meetings only get booked when things are already slow.
Half the meetings we book don't show up.
A meeting booked with no confirmation, no reminder and no clear reason to attend is easy to skip. No-shows usually mean the booking process is weak, not that the lead was bad.
The last company booked us with interns and receptionists.
Booking whoever answers the phone hits a quota but wastes your time. A meeting only counts if the person on the call can say yes or get you to who can.
I walk into calls knowing nothing about the prospect.
If the setter doesn't pass along what they learned, you repeat the discovery the prospect already did. That feels sloppy to the buyer and costs you trust in the first five minutes.
Average connect rate of 5.4%, versus 13.3% for top-quartile reps. Gong analysis of 300M+ cold calls.
Top-quartile reps book 16.7%. Gong analysis of 300M+ cold calls.
Average drop reported by Calendly's sales users.
If you are doing this yourself, that is hours of dialing for every meeting, and every no-show throws part of that work away.
We own the part of sales most people avoid: dialing, gatekeepers, voicemail and follow-up, until a decision maker says yes to a time.
Our callers work US business hours for Florida, Texas and California time zones. Calls go out when owners and managers are actually at their desks.
We agree on target titles before launch, such as owner, VP of Operations, facilities director or IT manager. A gatekeeper is a route to the buyer, never the meeting itself.
We book through your Calendly, HubSpot meetings or GoHighLevel calendar with your rules for length and buffers. Round-robin across closers if you have more than one.
Every meeting gets a confirmation email with the agenda, a reminder the day before and a short note on the day. If a prospect needs to move, we reschedule instead of losing them.
You get the contact's title, company size, current setup, the problem in their words and the BANT notes. Read it in two minutes, walk in ready.
Before launch we write down what counts as a qualified meeting for your business. If a meeting doesn't meet the bar, it doesn't go on your report as a win. Our default checklist:
We also log meetings that missed a box as "soft" meetings so you can decide whether to take them. You stay in control of your calendar.
Booking is half the job. Getting the buyer to show up is the other half. Calendly reports that its sales users cut no-show rates by 28% on average with automated reminders. We use reminders plus a few habits that matter even more:
Your weekly report shows meetings booked, meetings held and show rate, so you can see the real number, not just the booked one.
In commercial cleaning, contractors, logistics and insurance, the first voice you hear is often a receptionist or office manager. We treat them as the most useful person in the building, not an obstacle.
We also time calls to reach owners before the office opens or after it quiets down, when they often answer their own phones.
Every gatekeeper conversation gets logged: the receptionist's name, what they told us, the best time to reach the owner. The next call starts warmer. The second or third polite call to the same front desk often goes better than the first, because by then the caller is a familiar voice and not a stranger.
About two to three weeks from first call to first dials. The full process →
01We learn your offer, your best customers and what a good meeting looks like for you.
02We build your ideal customer profile, pull and verify target lists, and write call and email scripts for your market.
03Calls, emails and LinkedIn go live in your prospects’ business hours, under one partner’s watch.
04Every week you see calls made, conversations held and meetings booked, straight from the CRM.
Before Trifecta, Cynthia set appointments for a California AI company from 2023 to 2025 on a team making 300+ outbound calls a day, the same work this service runs for you.
Cynthia spent more than two years as an appointment setter for a California AI company, working a high-volume phone desk: 300+ outbound calls a day, qualifying each lead against what the company offered, handling objections and booking the meeting. Safiya and Sylvia also worked on that company’s outbound team.
Led by Cynthia Akubue →
Trifecta is a new agency. These are the partners’ own past roles, shared with their permission and without naming the employer. See the full track record.
Pipeline Starter is built for owners who need booked meetings now: appointment setting by cold calling, BANT-qualified meetings and a weekly report.
For owners who need booked meetings now
For teams ready for steady outbound
For companies building a sales function
No. Anyone who guarantees meetings before knowing your market is guessing. We agree on activity targets and a clear definition of a qualified meeting, then report weekly so you can judge the results yourself.
Trifecta partners who have spent years calling US business owners. One partner owns your campaign, makes or oversees the calls, and listens to recordings every week.
Yours. We book through Calendly, HubSpot meetings, GoHighLevel or whatever you already use, with your rules for meeting length, buffers and who takes which lead.
We log the reason and set a follow-up date in your CRM. Many good deals start as "call me after our busy season". We call them back when they asked us to.
Calling is the core of this service. We support it with follow-up emails and LinkedIn touches when a prospect doesn't pick up. If you want all three channels at full volume, look at our outsourced SDR service.
Businesses only. We call owners and managers about business services. That keeps us clear of most consumer telemarketing rules, and we still respect calling hours and do-not-call requests.
After the discovery call we need your ICP, target titles and calendar rules. Lists and scripts take about a week. Then calls start under one partner's watch.
Book a strategy call. Tell us who you sell to, and we'll tell you how we'd reach them and what a qualified meeting looks like for you.
