We sent 2,000 emails and got two replies, both unsubscribes.
Mass-blasting one template to a big list gets filtered or ignored. Inbox providers watch engagement and complaints, and generic emails train them to send you to spam.
Email Outreach
Cold email that reaches the inbox and gets replies
We set up your sending domains properly, write short emails buyers actually read, and turn replies into meetings on your calendar.
- Inbox placement set up right
- Short, personal, tested copy
- Replies handled the same day
3partners, one runs every account
300+calls a day in a past US role
ET · CT · PTUS business hours covered
TCPADNC scrubbing on every list
HubSpotSalesforceGoHighLevelZohoApollo.ioLemlistOutreachSalesloftRingCentralDialpadAircallCalendlyZapier
The problem
Most cold email never gets read. Usually for fixable reasons.
Our main domain got flagged and now invoices go to spam.
Sending cold email from the same domain your team uses for clients puts your everyday email at risk. Separate sending domains, warmed up slowly, protect your main one.
I don't know what SPF, DKIM or DMARC even mean.
These are the records that prove you are allowed to send from your domain. Since 2024, Gmail and Yahoo require them from bulk senders, and missing them is one of the fastest ways to land in spam.
Someone replied interested and nobody saw it for a week.
Outreach tools send fine on autopilot, but replies need a human. A hot reply left for days is a lead you paid for and then lost.
The cost of waiting
The rules changed. Sloppy sending now has a price.
0.3%
spam complaint rate ceiling for bulk sendersGmail and Yahoo both require bulk senders to stay below it. Google and Yahoo sender guidelines.
10 business days
to honor an opt-out requestRequired by the CAN-SPAM Act for commercial email, including B2B. FTC compliance guide.
$53,088
maximum penalty per violating emailEach separate email can be fined under CAN-SPAM. FTC compliance guide.
A clean setup protects your domain, your reputation and your legal exposure, and it is what gets emails read in the first place.
What we do
Email outreach built for inboxes and humans
We handle the technical setup, the list, the writing and the replies. You approve the copy and take the meetings.
Domain and inbox setup
We set up secondary sending domains, SPF, DKIM and DMARC, and warm the inboxes slowly before real volume. Your main domain stays out of it.
Verified, segmented lists
We build lists by industry, title and metro, verify emails before sending, and remove bounces right away. Small, accurate segments beat big, stale ones.
Short copy with a real reason
Emails are under 100 words, written to one role with one problem and one ask. We test subject lines and first lines and keep what earns replies.
Multi-step sequences
Each prospect gets a planned series of emails, paired with calls and LinkedIn when you choose. Sequences run in Lemlist, Outreach, Salesloft, Apollo.io or HubSpot.
Replies handled by people
We read and answer replies the same business day, book interested prospects, log objections and mark opt-outs in your CRM immediately.
The detail
How it works, in depth
DeliverabilityOur deliverability setup checklist
Before a single cold email goes out, we work through this list. Most of it comes straight from the Gmail and Yahoo sender rules that took effect in 2024.
- Separate sending domain. A lookalike of your main domain, such as getyourbrand.com, that redirects to your website. If it gets burned, your client email is safe.
- SPF. A DNS record that lists which servers may send for the domain.
- DKIM. A digital signature on every message that proves it wasn't altered.
- DMARC. A policy record that tells inboxes what to do with mail that fails SPF or DKIM. Google and Yahoo require at least p=none for bulk senders, and the From domain must align with SPF or DKIM.
- One-click unsubscribe. Gmail and Yahoo require bulk marketing senders to support a one-click list-unsubscribe header and honor it within two days. We also include a plain opt-out line in every cold email.
- Spam rate under 0.3%. Both providers set this ceiling. We monitor through Google Postmaster Tools and stop a campaign long before it gets close.
- Warm-up and low daily volume. New inboxes start small and grow over weeks. We spread sending across several inboxes instead of pushing one hard.
- Verified list. Every address is checked before sending. High bounce rates are one of the quickest ways to hurt your reputation.
- Plain text, few links. No images, no tracking-heavy templates, one link at most.
The lawCAN-SPAM basics for B2B email
CAN-SPAM covers all commercial email, and the FTC is clear that there is no exception for business-to-business email. You don't need opt-in consent to send a cold B2B email in the US, but you do need to follow the rules:
- Honest headers. The From, To and Reply-To must identify you accurately.
- Honest subject lines. No "Re:" on a first email, no fake urgency that misdescribes the content.
- Identify the message as an ad where it is one.
- Include a valid physical postal address for your business.
- Tell people how to opt out, and honor it within 10 business days. The opt-out must keep working for at least 30 days after you send.
- Watch what others do on your behalf. You are responsible even if an agency sends for you. That includes us, which is why we follow these rules on every campaign.
If you sell into other countries, other laws apply. We focus on US buyers in Florida, Texas and California, and we will tell you if your list needs a different approach.
Sample cadenceA 14-day multi-touch sequence we start from
Email works best as part of a sequence, and better still alongside phone and LinkedIn. Here is a starting point we adjust for each client:
- Day 1, email. Short note: who we are, the problem we see in their industry, one question.
- Day 2, LinkedIn. Profile view and a connection request without a pitch.
- Day 3, call. Reference the email. If no answer, no voicemail on the first try.
- Day 5, email. Reply in the same thread with one useful point: a common mistake, a quick benchmark, a relevant example.
- Day 7, call. Different time of day. Short voicemail if we are testing voicemail.
- Day 9, LinkedIn message if connected. One line, no attachment.
- Day 11, email. New angle: a different problem or a different stakeholder.
- Day 14, email. A polite close: "Should I stop reaching out, or is there someone better to talk to?" This often gets the most replies.
Anyone who replies leaves the sequence and gets a personal answer. Anyone who opts out is removed everywhere, that day.
How it works
From discovery call to weekly report
About two to three weeks from first call to first dials. The full process →
01Discovery call
We learn your offer, your best customers and what a good meeting looks like for you.
02Lists and scripts
We build your ideal customer profile, pull and verify target lists, and write call and email scripts for your market.
03Launch
Calls, emails and LinkedIn go live in your prospects’ business hours, under one partner’s watch.
04Weekly report
Every week you see calls made, conversations held and meetings booked, straight from the CRM.
Before Trifecta
Done before, for US companies
Before Trifecta, Safiya built email, SMS and voicemail-drop sequences in GoHighLevel and qualified B2B prospects for software demos at a creative agency.
Partner track record · before Trifecta
B2B pipeline in GoHighLevel for a creative agency
At a creative agency that sold software solutions to businesses, Cynthia and Safiya prospected by phone, email and LinkedIn, qualified business owners on need and fit, and booked product demos. Every lead, follow-up and stage change lived in GoHighLevel, and pipeline reports went to the sales team.
Calls, email and LinkedInPipeline run in GoHighLevelSoftware demos booked
Led by Safiya Abdulsalam →
Trifecta is a new agency. These are the partners’ own past roles, shared with their permission and without naming the employer. See the full track record.
Packages
Pick a starting point
Email works best inside Growth SDR, where a dedicated SDR runs it alongside calls and LinkedIn; if you only want deliverability fixed or sequences built, we can do that as a one-off setup.
Pipeline Starter
For owners who need booked meetings now
- Appointment setting by cold calling
- BANT-qualified meetings on your calendar
- Weekly report
Growth SDR
For teams ready for steady outbound
- A dedicated SDR
- Calls, email and LinkedIn
- List building and script testing
- Every touch logged in your CRM
Full Revenue Team
For companies building a sales function
- Everything in Growth SDR
- CRM setup and sales automation
- Reporting dashboard
Questions
What buyers ask us first
Will cold email hurt our main domain?
Not if it is set up right. We send from separate domains that redirect to your site, with their own SPF, DKIM and DMARC. Your everyday client email stays on your main domain, untouched.
Is cold B2B email legal in the US?
Yes, under CAN-SPAM, as long as you follow the rules: honest headers and subject lines, a physical address, a clear opt-out, and opt-outs honored within 10 business days. We build every campaign around those rules.
How many emails will you send a day?
Fewer than you think. We keep volume per inbox low and spread it across several warmed inboxes. Protecting deliverability matters more than raw volume.
Which tools do you use?
Your existing tool if it works: Lemlist, Outreach, Salesloft, Apollo.io, HubSpot sequences or GoHighLevel. We are not tied to any vendor.
Do you write the emails or do we?
We write them and you approve them. We start from your best customers' language and test versions against each other. Nothing goes out without your sign-off.
What about open rates?
We don't lean on them. Privacy features in email apps make opens unreliable. We judge campaigns on replies, positive replies and meetings booked.
Can we use our existing list?
Yes, after we verify it. Old lists decay fast, and sending to dead addresses hurts your reputation. We clean it first and tell you how much of it is usable.
Book a strategy call
Want email that actually gets read?
Book a strategy call. We'll check your current setup, tell you what is hurting deliverability and show you the sequence we'd start with.
- 01We look at your offer, deal size and ideal buyer.
- 02We tell you which channel and package fits, and what volume to expect.
- 03You get a written quote. No pressure.