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Florida B2B appointment setting

Florida buyers are busy, seasonal and hard to catch. We catch them.

We call, email and message Florida owners, operations heads and facility managers in their business hours, qualify them on budget and timing, and book the meeting on your calendar. Every touch follows the Florida Telephone Solicitation Act.

  • Calls in Eastern and Central time
  • Scrubbed against federal and Florida lists
  • Meetings booked before snowbird season peaks
3partners, one runs every account
300+calls a day in a past US role
ET · CT · PTUS business hours covered
TCPADNC scrubbing on every list
HubSpotSalesforceGoHighLevelZohoApollo.ioLemlistOutreachSalesloftRingCentralDialpadAircallCalendlyZapier
The problem

Why Florida pipeline dries up when you need it most

Colleagues high-fiving to celebrate a win in a bright office
From May to October half my prospects are gone or boarding up.

Snowbird season pulls decision makers away in summer, and hurricane season runs June through November. Calls that land in the wrong week get ignored, so outreach has to follow the calendar, not just the list.

Everyone I want to reach in Miami has a gatekeeper.

South Florida firms are often family owned, with an office manager guarding the owner. Without a reason to be put through, calls end at the front desk.

I got a demand letter over a text. Now I'm scared to call.

The FTSA made Florida a hotspot for calling and texting lawsuits. Many owners stopped outbound instead of fixing it.

My last SDR quit after four months and took the notes.

A Florida SDR costs a full salary before commission. When the rep leaves, half the follow-ups were never logged in the CRM.

The cost of waiting

The cost of doing nothing about Florida pipeline

$65,753
average base pay for a Florida business development rep

Indeed, Florida salary data from job postings, 2026.

$10,000
typical yearly commission on top of that base

Indeed, Florida salary data. Add payroll tax, tools and a manager's time.

Up to $10,000
civil penalty per violation for unlicensed telemarketing

Florida Telemarketing Act, Fla. Stat. 501.619, per FDACS guidance.

Doing nothing costs zero and books zero. Doing it wrong in Florida costs more than both.

What we do

Outbound built for how Florida buys

Smiling man on a headset call working at a laptop by a window

We run calls, email and LinkedIn into Florida from Nigeria during Florida business hours, under a partner's watch, with every touch in your CRM.

01

Season-aware call plans

We front-load calls before snowbird season and pause when a hurricane is forecast. Your list gets worked when Florida buyers are at their desks.

02

Two time zones, one schedule

Eastern numbers and panhandle Central numbers are tagged separately in the dialer. Nobody gets a call before 8am or after 8pm their time.

03

Gatekeeper scripts that earn the transfer

A clear reason, a name and a short ask. We test openers by metro, because a Coral Gables front desk is not a Pensacola one.

04

BANT before the booking

Every meeting is checked for budget, authority, need and timing first. If the owner is not the signer, we find out who is.

05

FTSA-first compliance

No autodialed cold texts, state and federal list scrubs, and opt-outs logged the same day. Florida rules are the floor, not the goal.

The Florida market

Where your Florida buyers are

We build lists metro by metro, so calls land with the companies and titles that matter in each one.

Metro

Miami–Fort Lauderdale–West Palm Beach

Florida's gateway to Latin American trade, with logistics firms around PortMiami and Port Everglades plus finance, real estate and professional services offices. Many buyers switch between English and Spanish.

Metro

Tampa–St. Petersburg–Clearwater

Financial services, insurance and back-office operations, plus Port Tampa Bay and MacDill Air Force Base driving contractor and services demand.

Metro

Orlando–Kissimmee–Sanford

Built around tourism and hospitality, so hotels, venues and the firms that clean, staff and maintain them are a large share of buyers. Central Florida is also home to a modeling and simulation industry tied to military training.

Metro

Jacksonville

A logistics city: JAXPORT, rail and the I-95 and I-10 interchange make it home to freight brokers, carriers and 3PLs. It is also a hub for banking and financial technology operations.

Metro

Cape Coral–Fort Myers and Naples

Southwest Florida swings hard with snowbird season and has been rebuilding commercial property since recent hurricanes, so contractors, property managers and insurers are active buyers.

Industries

Who we book meetings for in Florida

Digital marketing agencies

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Florida has about 3.5 million small businesses, 99.8 percent of all firms in the state (SBA Office of Advocacy, 2025). That is the client base Florida agencies sell retainers into.

Commercial cleaning & janitorial

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Hotels, condos, clinics and offices fill up from late fall to spring when seasonal residents arrive, so facility managers renew cleaning contracts ahead of the rush.

B2B SaaS & tech

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Florida has no state personal income tax, which has pulled founders and remote sales teams to Miami, Tampa and Orlando.

Managed IT & cybersecurity

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Since 2022 Florida law bars state agencies and local governments from paying ransomware demands and requires them to report incidents, which keeps cybersecurity on the agenda for the cities, counties and contractors that serve them.

Commercial contractors

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After the 2021 Surfside collapse, Florida passed condo milestone inspection and structural reserve study rules in 2022. Associations now need engineers, restoration contractors and roofers on a schedule.

Logistics, freight & 3PL

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JAXPORT, PortMiami, Port Everglades and Port Tampa Bay give Florida several deepwater gateways, so freight brokers, drayage carriers and 3PLs cluster around Jacksonville, South Florida and Tampa.

Staffing & recruitment

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Since July 1, 2023 Florida's SB 1718 has required private employers with 25 or more employees to verify new hires through E-Verify, a rule staffing firms now sell around.

Commercial insurance & finance

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Florida's 2023 tort reform (HB 837) moved the state to modified comparative negligence and cut the general negligence filing window from four years to two, changing how agencies talk about liability coverage.

Time zones

We call Florida in Florida hours

Most of Florida runs on Eastern time, so a 9am to 5pm Florida day is 2pm to 10pm in Nigeria (WAT) during daylight saving and 3pm to 11pm in winter. The panhandle west of the Apalachicola River runs on Central time (America/Chicago), so we shift those calls one hour later.

Time in Lagos
--:--
Florida
00:0006:0012:0018:0024:00
Compliance

Florida calling rules we follow

Florida has a strict calling law (the FTSA), its own Do Not Call list and a telemarketing license law. Most of it targets consumer sales, but work cell phones blur the line, so we run every Florida campaign as if the strict rules apply. We are not lawyers: confirm your situation with counsel.

Florida Telephone Solicitation Act (FTSA), Fla. Stat. 501.059

Read the source

Solicitations are allowed only from 8am to 8pm recipient local time, with no more than three calls or texts on the same subject to one person in 24 hours. Autodialed calls and texts need prior express written consent.

B2BThe FTSA is written around consumers buying consumer goods or services, so a genuine B2B call to a business line is lower risk, but plaintiffs have argued work cell phones count, so it may apply.

FTSA 2023 amendment (HB 761)

Read the source

Effective May 2023, an autodialer must both select and dial numbers automatically to fall under the law. For texts, a person must first reply STOP; a sender who stops within 15 days is protected from suit over that text.

B2BThe amendment narrows the FTSA for everyone, B2B included, but it does not create a B2B exemption.

Florida Do Not Call list (Fla. Stat. 501.059)

Read the source

The Florida Department of Agriculture and Consumer Services (FDACS) keeps a state list of residential, mobile and paging numbers whose owners do not want sales calls or texts. Callers buy it by area code and it updates quarterly.

B2BThe list is for residents' numbers, not business lines, but an owner's mobile may be on it, so we scrub against it anyway.

Florida Telemarketing Act, Fla. Stat. 501.601 to 501.626

Read the source

Non-exempt commercial telephone sellers and their salespeople must hold an FDACS license before calling, or file an affidavit of exemption that FDACS approves. Civil penalties run up to $10,000 per violation.

B2BThe B2B exemption in 501.604(10) is narrow (for example, three years in business with half of sales being repeat sales to businesses), so ask counsel whether you need a license or an exemption filing.

Telephone Consumer Protection Act (TCPA) and FCC rules

Read the source

Federal rules limit solicitations to residential numbers to 8am to 9pm local time, protect the National Do Not Call Registry, require consent for autodialed or prerecorded calls and texts to cell phones, and require opt-outs to be honored within 10 business days.

B2BBusiness lines are not covered by the National DNC Registry, but the consent rules for cell phones apply no matter who you sell to.

This is a plain-English summary, not legal advice. How we handle compliance →

In-house SDR vs Trifecta

What an in-house SDR costs in Florida

Indeed reports an average base of $65,753 a year plus about $10,000 in yearly commission for business development representatives in Florida, from job postings in the past 36 months (2026 data); OTE here is base plus that commission. Source: Indeed (business development representative, Florida). Move the sliders to match your market.

Year-one cost of one in-house SDR
$0

Base Commission Taxes & benefits Tools Hiring

Example inputs, not a quote. Hiring is a flat $6,000 estimate for job ads, recruiter time and onboarding.

Compare it with a Trifecta quote →
The detail

How it works, in depth

Two professionals shaking hands in a meeting room
MarketSelling into Florida: what is different

Florida is not one market. It is five or six regional economies with different buyers, and a list that treats them the same will underperform.

  • Seasonality is real. Seasonal residents arrive from roughly November to April and fill condos, clinics, restaurants and offices. Facility, staffing and cleaning budgets get set before they arrive, so the best months to book those meetings are late summer and early fall.
  • Hurricane season runs June 1 to November 30. When a storm is forecast, owners in its path stop answering sales calls. We watch the forecast and move those numbers to the back of the queue. After a storm, contractors, restoration firms and insurers get busy fast, and their buyers want help, not a pitch.
  • Owner-led companies. Florida has about 3.5 million small businesses (SBA Office of Advocacy, 2025). Most of the people who sign are owners, presidents or general managers, not procurement teams. That means shorter cycles, but also more gatekeepers and more personal objections.
  • Two languages in South Florida. Many Miami-Dade buyers prefer Spanish. We note it in the CRM so your closer walks in prepared.
  • Two time zones. Pensacola, Panama City and the rest of the western panhandle run on Central time. We call them on their clock.
TargetsWho we call in Florida

Titles change by industry and by metro. These are the people we put on Florida calendars most often.

  • Property managers and condo association boards in Miami, Fort Lauderdale, Naples and Tampa for commercial cleaning, roofing and restoration offers.
  • Operations and logistics managers at shippers near Jacksonville, Doral and Lakeland for freight and 3PL companies.
  • Owners and office managers at medical, dental, legal and accounting practices for managed IT and security providers.
  • HR directors and plant or warehouse managers for staffing agencies that sell into hospitality, construction and distribution.
  • Owners and CFOs of mid-size contractors and trucking firms for commercial insurance agencies, timed around renewal dates.
  • Founders and marketing directors at Florida service businesses for digital marketing agencies.

We build the list with Apollo.io and manual research, verify direct dials, and tag every record with metro, time zone, renewal or contract dates where we can find them, and season sensitivity before the first call.

ComplianceHow we run outbound under Florida law

Florida is the state where sloppy dialing gets expensive. Here is how we work:

  • We call by hand or with a click-to-call dialer, not a system that picks and dials numbers on its own.
  • We do not send cold marketing texts. Texts go only to people who asked for them, such as a meeting reminder after a booked call.
  • Calls run from 8am to 8pm in the prospect's local time at the outside, and we normally stay inside 9am to 5pm.
  • No more than three calls or texts on the same subject to the same person in 24 hours.
  • We scrub against the National Do Not Call Registry and the Florida list, plus your internal do-not-contact list.
  • Every call opens with our name and the company we are calling for.

Whether you need a Florida telemarketing license or an exemption filing depends on what you sell. We flag it in discovery; confirm it with counsel. Full rules are on our compliance page.

CostIn-house SDR vs Trifecta in Florida

Indeed puts the average Florida business development rep at $65,753 base plus about $10,000 in commission a year. That is before payroll taxes, benefits, a dialer seat, a data tool, a CRM license and the hours you or a manager spend coaching. It also takes weeks to recruit and ramp, and if the rep leaves, you start again.

With Trifecta you get a team, not a single rep:

  • No hiring or ramp. Our partners have run high-volume calling and booking for US firms for years.
  • Coverage when one person is out. Three partners share the work, so a sick day does not stop your pipeline.
  • Everything in your CRM. HubSpot, GoHighLevel, Salesforce or Zoho. If we part ways, the data stays with you.
  • Lower cost. Our team is based in Nigeria and works Florida hours, which keeps our fees well below a Florida salary. We quote after a discovery call, never before.

If you want to compare the numbers for your own situation, book a strategy call and we will walk through it.

How it works

From discovery call to weekly report

About two to three weeks from first call to first dials. The full process →

Man waving to a client on a laptop video call at home01

Discovery call

We learn your offer, your best customers and what a good meeting looks like for you.

Two colleagues planning at a whiteboard covered in sticky notes02

Lists and scripts

We build your ideal customer profile, pull and verify target lists, and write call and email scripts for your market.

Smiling man on a headset call working at a laptop by a window03

Launch

Calls, emails and LinkedIn go live in your prospects’ business hours, under one partner’s watch.

Three colleagues laughing together around a meeting table with laptops and charts04

Weekly report

Every week you see calls made, conversations held and meetings booked, straight from the CRM.

Before Trifecta

Done before, for US companies

Before Trifecta, Sylvia made high-volume calls to US business owners, got past gatekeepers and hit daily and weekly booking targets, which is exactly the work Florida's owner-led market demands.

Sylvia Owunnachika
Partner track record · before Trifecta

Calling US business owners for a services firm

Sylvia worked the phones for a US services firm, calling business owners and decision makers directly. The job was to get past the front desk, introduce the service, qualify interest and book the appointment for the sales team, while logging every outcome and follow-up. She consistently hit daily and weekly booking targets.

High-volume calls to ownersGatekeepers handledDaily and weekly booking targets

Led by Sylvia Owunnachika →

Trifecta is a new agency. These are the partners’ own past roles, shared with their permission and without naming the employer. See the full track record.

Packages

Pick a starting point

Most Florida buyers we target are owner-led firms that need booked meetings now, so Pipeline Starter is the usual fit; add Growth SDR when you want email and LinkedIn running too.

Best fit for this page

Pipeline Starter

For owners who need booked meetings now

  • Appointment setting by cold calling
  • BANT-qualified meetings on your calendar
  • Weekly report
Compare packages →

Growth SDR

For teams ready for steady outbound

  • A dedicated SDR
  • Calls, email and LinkedIn
  • List building and script testing
  • Every touch logged in your CRM
Compare packages →

Full Revenue Team

For companies building a sales function

  • Everything in Growth SDR
  • CRM setup and sales automation
  • Reporting dashboard
Compare packages →
Questions

What buyers ask us first

Do you need a Florida telemarketing license to call for us?

It depends on what you sell. Non-exempt sellers need an FDACS license or an approved affidavit of exemption, and the B2B exemption is narrow. We flag it in discovery; confirm it with counsel before launch.

Does the FTSA apply to B2B calls?

It targets consumer solicitations, so B2B calls to business lines carry less risk. Plaintiffs argue work cell phones count, so we follow FTSA limits on every Florida call: 8am to 8pm, three touches per 24 hours, no autodialed cold calls or texts.

How do you handle the Florida panhandle?

Numbers west of the Apalachicola River are tagged Central time in the dialer and called one hour later than the rest of the state.

What happens during hurricane season?

We watch the forecast. When a storm threatens a region, we pause calls there and shift to other metros or to email, then restart when businesses reopen.

Will a Nigeria-based team sound right to Florida owners?

Our partners have spent years calling US business owners and booking meetings for US firms. We call in Florida hours, say who we are and who we call for, and keep it short. Owners care whether the call is relevant, and we make sure it is.

Book a strategy call

Fill your Florida calendar before the season turns

Book a strategy call. We will look at your market, your metros and your calendar, and tell you honestly whether outbound will work for you in Florida.

  • 01We look at your offer, deal size and ideal buyer.
  • 02We tell you which channel and package fits, and what volume to expect.
  • 03You get a written quote. No pressure.

We reply within one US business day. No spam, no sharing your details. Privacy

Book a strategy call →