Safiya Abdulsalam makes sure every lead is worth the meeting.
Safiya leads BANT qualification, list building and sales automation at Trifecta. She has qualified leads for US companies since 2022, from cold calling to turning marketing leads into sales-ready ones.
Before Trifecta
Safiya started on the phones in 2022 as a cold caller for a California AI company, making 200+ outbound calls a day to introduce the product and gauge need. At a US business-services firm she sat between marketing and sales, calling inbound marketing leads, qualifying them and handing only sales-ready leads to the reps.
Most recently, at a creative agency, she ran high-volume B2B calls to business owners, qualified them on need and fit, managed follow-ups across channels and booked appointments, all tracked in GoHighLevel.
Safiya is the team’s systems person. She builds GoHighLevel workflows (SMS, email and voicemail-drop sequences, calendar routing), verifies lists against your ideal customer profile and refines scripts and cold email copy based on response data. She holds certifications in lead qualification and nurturing automation (Zapier Learn) and cold calling (LinkedIn Learning).
What Safiya does best
Tools
Services Safiya leads
Talk to Safiya about your pipeline.
Strategy calls are with a partner. Tell us about your market and we’ll match you with the partner whose experience fits.
- 01We look at your offer, deal size and ideal buyer.
- 02We tell you which channel and package fits, and what volume to expect.
- 03You get a written quote. No pressure.